BrOwN & wHitE LaBeL ATM..........
‘Brown label ATM are those Automated Teller Machines where hardware and the lease of the ATM machine is owned by a service provider, but cash management and connectivity to banking networks is provided by a sponsor bank whose brand is used on the ATM.
The `brown label’ has come up as an alternative between bank-owned ATMs and ‘white label’ ATMs. As in India white label ATMs were not allowed by RBI (in February, 2012, RBI has issued the draft guidelines for introduction of white ATMs, but final approval has yet to come.), the concept of Brown Label ATMs started picking up. years, there is a visible shift in the way banks look at the ATM business. From the earlier model where banks used to buy outright the ATM machines and bear the cost of service, they are now preferring brown label ATMS i.e. where the machine and service is outsourced. There are indications that as many as 50% may soon be under this category.
White Label ATM are popular in Canada. Since 2006, some banks have been pressing with RBI to introduce white label ATMs in India too. On 14th February, 2012, RBI has issued DRAFT guidelines and asked the comments of the bankers and public in this regard. Thus, these guidelines are still not applicable but are likely to be soon approved.
White Label ATM or White Label Automated Teller Machines or WLAs in India will be owned and operated by Non Bank entities. From such White Label ATM customer from any bank will be able to withdraw money, but will need to pay a fee for the services. These white label automated teller machines (ATMs) will not display logo of any particular bank and are likely to be located in non traditional places.
The `brown label’ has come up as an alternative between bank-owned ATMs and ‘white label’ ATMs. As in India white label ATMs were not allowed by RBI (in February, 2012, RBI has issued the draft guidelines for introduction of white ATMs, but final approval has yet to come.), the concept of Brown Label ATMs started picking up. years, there is a visible shift in the way banks look at the ATM business. From the earlier model where banks used to buy outright the ATM machines and bear the cost of service, they are now preferring brown label ATMS i.e. where the machine and service is outsourced. There are indications that as many as 50% may soon be under this category.
White Label ATM are popular in Canada. Since 2006, some banks have been pressing with RBI to introduce white label ATMs in India too. On 14th February, 2012, RBI has issued DRAFT guidelines and asked the comments of the bankers and public in this regard. Thus, these guidelines are still not applicable but are likely to be soon approved.
White Label ATM or White Label Automated Teller Machines or WLAs in India will be owned and operated by Non Bank entities. From such White Label ATM customer from any bank will be able to withdraw money, but will need to pay a fee for the services. These white label automated teller machines (ATMs) will not display logo of any particular bank and are likely to be located in non traditional places.
Comments